Payback period

And that means that when there's, there's terminology that can be used in how you explain insurance to your customer, you got to take advantage of that.

ROI, payback period.

So this episode is going to be about how to analyze payback period.

And I don't think this is rocket science to anybody who listens to this show, but what I do think is that you need to use this every time you are analyzing a deductible change on policies.

And you should be quoting lots of different deductibles all the time, depending on the nature of the program.

You should be quoting a different property deductible even in this soft market, even if you have no intention of, of moving it.

You should be looking at it on something like an EPL, especially if you're in a higher hazard.

If you got a tough products account, I'm working with a customer right now, if you got a tough products account, you need to be looking at the payback period when analyzing the, the s- the sweet spot on how to choose your SIR.