The Plume brand was sold in 2015 to Japanese Tobacco International, or JTI for short, which launched two new products in Japan this year.
B
BrewHOST
7:34
The founders then rebranded themselves as Pax Labs and launched the Juul in the same year.
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BrewHOST
7:40
Since then, the worldwide vaping market has grown into an industry worth more than $10 billion.
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BrewHOST
7:46
That's billion with a B, also known as kind of a big deal.
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