Yes.

And then he said, well, I've never given that money.

I've never given it for a cow.

We've milked a dairy herd, Dan.

Never given that money for a cow, never mind for sheep.

And that's how we started.

And then because he was so good, we went and bought seven pedigree females.

How do you maintain that sort of consistency right across them then? Because obviously, you're only as good as your worst, aren't you, in that sort of number? Yeah.

I'm, I'm struggling to see how it goes from the individual benefits, which I can see if you know what you're doing to, uh, whole organizations.

Well, I think one huge aspect of it, um, something that covers in that, um, that book, understanding nature's blueprint, um, And I've read that.

I've spoken about her book on my part.

And that book has stuck with me.

I've read it again.

I think in many ways it was ahead of its time.

And I think its time is sort of now.

you.

What is the main thing people are not paying enough attention to?

Um, well, actually, when we think about what, uh, the costs associated with AI, um, there are, um, there are interesting multiple costs, some of which are kind of documented and some of which are, uh, are less well talked about.

Um, so the ones that are obviously talked about a lot are the cost of data centers, uh, the cost of, uh, the environmental costs, um, things like that associated with the choices that we make around models, et cetera.

Um, but of course there is, uh, there are elements of a, of a human cost in here as well.

And I'm not just ta-- When I talk about human cost, I'm not necessarily just talking about the idea that, you know, AI, uh, on the edges right now is displacing some jobs and will a-and may well displace many more going forward.

Um, but I'm also talking about, um, the, the cost in some cases to our quality of work, to the amount of time we are spending working.

Uh, in my research, almost every, uh, almost every knowledge worker that did unstructured, ambiguous work has reported instances where AI is extending their workday rather than shortening their workday.

... explain what that is?