Paul Lazarsfeld

The relational, and each of them associated with the data collection technology shift.

With the rise of survey analysis, we have at Columbia University, Bob Merton and his quantitative sidekick, Paul, uh, Lazarsfeld, um, coming up with a connection between information and clustering in social relations.

For Bob, it was the cosmopolitans who have ties to the rest of the world but are locally grounded, and then there's the locals who don't reach out much past that.

Paul Lazarsfeld comes along, calls the former opinion leaders, and that they filter the world into the, the local.

And so they started doing testing and these really famous historical stations.

Founders of communications research like Paul Lazarsfeld and Hadley Cantrell and these others were called in, and they started to test stuff like War of the Worlds very famously, for example, which Brad has written about very famously in our field.

And I've written about a little bit, but not centrally.

It's just something that shows up in something else I'd written about.