Skip to main content
Paul J. Zak

Paul J. Zak

American neuroscientistWikipedia

Search complete. 11 mentions across 8 episodes found for "Paul J. Zak".

Sep 19, 2026

David BurkusGUEST
27:45
There's a whole wealth of science behind that.
David BurkusGUEST
27:48
Paul Zak is the researcher on this.
David BurkusGUEST
27:50
And he's the one that makes me to say that the way that I like to say it is trust isn't given and trust isn't earned.
David BurkusGUEST
27:54
Trust is reciprocated.
Robert GlazerHOST
27:56
Yeah.
David BurkusGUEST
27:56
Paul Zak has spent 20 something years studying oxytocin.
David BurkusGUEST
28:00
which is the hormone that, you know, it's the love hormone.
David BurkusGUEST
28:02
It's the
speaker_2HOST
14:50
Yeah, because is that something you say in the book about the word story having an impact on a neurological level that literally you just have to say story and we are in?
speaker_1NARRATOR
15:06
Lawrence Scott in Picnic, Lightning says that he's talking about a person he was talking to called Paul Zak.
speaker_1NARRATOR
15:14
Science is beginning to understand the physiological mechanisms of our love of stories.
speaker_1NARRATOR
15:21
Paul Zak's work combines neurology and economics in order to understand how storytelling can be used to build successful businesses.
speaker_1NARRATOR
15:28
His findings show that stories that are personal and emotionally compelling engage more of the brain and thus are better remembered than simply stating a set of facts.
speaker_1NARRATOR
15:40
Zach's research into biochemical effects of stories has consistently revealed that hearing stories about the adventures of particular individuals causes us to produce oxytocin, a hormone related to feelings of security, calm and interpersonal bonding.
Rob WillisGUEST
45:40
... you're done.
Rob WillisGUEST
45:41
[chuckles] And I think also, I, I was talking to a wonderful, um, researcher called Paul Zak, uh, who talks a lot about storytelling.
Rob WillisGUEST
45:48
He said that they've studied attention, and we basically can't maintain attention beyond 18 minutes.
Simon SinekHOST
45:55
Which is why TED Talks are 18 minutes.
Emma Hindmarsh-ConanHOST
5:13
And that relationship flip, the one where you go from not quite sure to yep, she gets it.
Emma Hindmarsh-ConanHOST
5:19
That has been researched for decades by a guy called Paul Zak.
Emma Hindmarsh-ConanHOST
5:23
And he spent his entire career trying to work out why people... trust each other in the first place.
Emma Hindmarsh-ConanHOST
5:30
He kept coming back to the chemical oxytocin, the love hormone, that one that fires between mums and babies and the one that enables you to continue getting up when you have already been woken six times tonight.
Emma Hindmarsh-ConanHOST
5:43
Oxytocin, it's a hormone that your body produces and a neurotransmitter that your brain uses.
Emma Hindmarsh-ConanHOST
5:48
And Paul Zak started to understand that it was really driving trust between all sorts of people, total strangers even, not just between a mother and a baby or two lovers or friends or families.
Emma Hindmarsh-ConanHOST
6:03
It is really useful for every relationship that we have.
Emma Hindmarsh-ConanHOST
6:07
And it is also really useful for your relationship with your clients.

Unknown podcast

Why Do We Trust Strangers? The Psychology of Trust, Risk & Human Behavior

Sep 6 · 1 Mention

Ethan ReedHOST
26:05
Now let's go deeper.
Ethan ReedHOST
26:07
Could biology affect trust? In 2005, researchers Michael Kosfeld, Markus Heinrich, Paul Zak, Urs Fischbacher, and Ernst Feyer published a study in Nature titled, Oxytocin increases trust in humans Participants received either intranasal oxytocin or placebo before participating in a trust game The researchers reported that oxytocin increased trusting behavior and argued that the effect was specific to social risk rather than a general increase in willingness to take risks That finding became extremely famous But here's where we need to be careful.
Ethan ReedHOST
26:50
The study does not mean oxytocin is the trust hormone.
Ethan ReedHOST
26:55
It does not mean more oxytocin automatically makes people trustworthy.
Grace MarshallHOST
53:32
I wonder, how often do we actually design our work or our life in a way that gives us that? And there was some lovely synergy with this conversation and some of our previous guests too.
Grace MarshallHOST
53:45
Paul Zak talked about how the brain is designed to deal with short, sharp stresses, followed by proper recovery.
Grace MarshallHOST
53:52
Zap Mercurio talked about how resilience is built in community.
Grace MarshallHOST
53:56
And in fact, if you've listened to that episode, you might recall a story of me hanging upside down on the monkey bars and the people around me literally having my back.
John GottmanGUEST
16:03
... results in oxytocin getting secreted.
John GottmanGUEST
16:05
So Paul Zak's research on the trust game-
Paul C. BrunsonHOST
16:10
Okay
John GottmanGUEST
16:10
... shows that if you spray oxytocin on people's nose, they, they, they contribute more in the trust game.
Donna BrightonHOST
0:34
What if trust is not just something we choose, but something our body produces? Today, we are joined by the awesome, incredible, amazing neuroeconomist, Dr.
Donna BrightonHOST
0:46
Paul Zak, who has spent his career studying the biology behind human connection.
Donna BrightonHOST
0:52
I've been following Dr. Zak's work for over a decade, and I'm thrilled that he is joining us today because I've seen how his work has evolved over the years.
Donna BrightonHOST
1:03
And he's just gotten deeper and more thoughtful about his research and how it can not just inform us, but actually be applied.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.