Paul J. Zak
American neuroscientistWikipedia
11
MENTIONS
8
EPISODES
8
PODCASTS
Search complete. 11 mentions across 8 episodes found for "Paul J. Zak".
Sep 19, 2026
Weekend Conversations: Beyond Reproach
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27:45David BurkusGUEST
There's a whole wealth of science behind that.
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27:48David BurkusGUEST
Paul Zak is the researcher on this.
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27:50David BurkusGUEST
And he's the one that makes me to say that the way that I like to say it is trust isn't given and trust isn't earned.
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27:54David BurkusGUEST
Trust is reciprocated.
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27:56Robert GlazerHOST
Yeah.
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27:56David BurkusGUEST
Paul Zak has spent 20 something years studying oxytocin.
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28:00David BurkusGUEST
which is the hormone that, you know, it's the love hormone.
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28:02David BurkusGUEST
It's the
4: How Do Stories Divide? With Lawrence Scott
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14:50speaker_2HOST
Yeah, because is that something you say in the book about the word story having an impact on a neurological level that literally you just have to say story and we are in?
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15:06speaker_1NARRATOR
Lawrence Scott in Picnic, Lightning says that he's talking about a person he was talking to called Paul Zak.
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15:14speaker_1NARRATOR
Science is beginning to understand the physiological mechanisms of our love of stories.
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15:21speaker_1NARRATOR
Paul Zak's work combines neurology and economics in order to understand how storytelling can be used to build successful businesses.
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15:28speaker_1NARRATOR
His findings show that stories that are personal and emotionally compelling engage more of the brain and thus are better remembered than simply stating a set of facts.
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15:40speaker_1NARRATOR
Zach's research into biochemical effects of stories has consistently revealed that hearing stories about the adventures of particular individuals causes us to produce oxytocin, a hormone related to feelings of security, calm and interpersonal bonding.
Why Trying to “Sound Smart” is Losing You the Room with Strategic Story Producer Rob Willis
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45:40Rob WillisGUEST
... you're done.
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45:41Rob WillisGUEST
[chuckles] And I think also, I, I was talking to a wonderful, um, researcher called Paul Zak, uh, who talks a lot about storytelling.
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45:48Rob WillisGUEST
He said that they've studied attention, and we basically can't maintain attention beyond 18 minutes.
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45:55Simon SinekHOST
Which is why TED Talks are 18 minutes.
Why Clients Don't Trust You Yet: The $10 Experiment Behind Every Booking
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5:13Emma Hindmarsh-ConanHOST
And that relationship flip, the one where you go from not quite sure to yep, she gets it.
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5:19Emma Hindmarsh-ConanHOST
That has been researched for decades by a guy called Paul Zak.
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5:23Emma Hindmarsh-ConanHOST
And he spent his entire career trying to work out why people... trust each other in the first place.
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5:30Emma Hindmarsh-ConanHOST
He kept coming back to the chemical oxytocin, the love hormone, that one that fires between mums and babies and the one that enables you to continue getting up when you have already been woken six times tonight.
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5:43Emma Hindmarsh-ConanHOST
Oxytocin, it's a hormone that your body produces and a neurotransmitter that your brain uses.
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5:48Emma Hindmarsh-ConanHOST
And Paul Zak started to understand that it was really driving trust between all sorts of people, total strangers even, not just between a mother and a baby or two lovers or friends or families.
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6:03Emma Hindmarsh-ConanHOST
It is really useful for every relationship that we have.
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6:07Emma Hindmarsh-ConanHOST
And it is also really useful for your relationship with your clients.
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Unknown podcast
Why Do We Trust Strangers? The Psychology of Trust, Risk & Human Behavior
Sep 6 · 1 Mention
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26:05Ethan ReedHOST
Now let's go deeper.
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26:07Ethan ReedHOST
Could biology affect trust? In 2005, researchers Michael Kosfeld, Markus Heinrich, Paul Zak, Urs Fischbacher, and Ernst Feyer published a study in Nature titled, Oxytocin increases trust in humans Participants received either intranasal oxytocin or placebo before participating in a trust game The researchers reported that oxytocin increased trusting behavior and argued that the effect was specific to social risk rather than a general increase in willingness to take risks That finding became extremely famous But here's where we need to be careful.
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26:50Ethan ReedHOST
The study does not mean oxytocin is the trust hormone.
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26:55Ethan ReedHOST
It does not mean more oxytocin automatically makes people trustworthy.
How fear impacts health: your body’s warning signs and wisdom - with Jake Mahal
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53:32Grace MarshallHOST
I wonder, how often do we actually design our work or our life in a way that gives us that? And there was some lovely synergy with this conversation and some of our previous guests too.
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53:45Grace MarshallHOST
Paul Zak talked about how the brain is designed to deal with short, sharp stresses, followed by proper recovery.
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53:52Grace MarshallHOST
Zap Mercurio talked about how resilience is built in community.
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53:56Grace MarshallHOST
And in fact, if you've listened to that episode, you might recall a story of me hanging upside down on the monkey bars and the people around me literally having my back.
Why Happy Couples Still Fight & “69% Of Problems Never Go Away”
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16:03John GottmanGUEST
... results in oxytocin getting secreted.
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16:05John GottmanGUEST
So Paul Zak's research on the trust game-
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16:10Paul C. BrunsonHOST
Okay
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16:10John GottmanGUEST
... shows that if you spray oxytocin on people's nose, they, they, they contribute more in the trust game.
The Hidden Biology of Friendship, with Dr. Paul Zak
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0:34Donna BrightonHOST
What if trust is not just something we choose, but something our body produces? Today, we are joined by the awesome, incredible, amazing neuroeconomist, Dr.
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0:46Donna BrightonHOST
Paul Zak, who has spent his career studying the biology behind human connection.
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0:52Donna BrightonHOST
I've been following Dr. Zak's work for over a decade, and I'm thrilled that he is joining us today because I've seen how his work has evolved over the years.
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1:03Donna BrightonHOST
And he's just gotten deeper and more thoughtful about his research and how it can not just inform us, but actually be applied.