Paul A. Shumaker

So we are focused pretty heavily on the election here for the next few weeks, as you have seen with the previous episodes as well.

And one of the great minds in the state when it comes to data, uh, is Paul Shumaker.

He is the consultant for Thom Tillis, the current US senator who's gonna be out at the end of this year.

He was a consultant for Richard Burr, who was also a longtime senator here in North Carolina.

Uh, you might have heard a lot of that during the Morgan Jackson episode a couple, or I guess it was last week, um, g- about those focus groups.

They fascinate me.

And, and Paul Shumaker loves to do those.

So we're gonna dive deep into everything that he has heard in focus groups, what the data tells him, and importantly, how this changing North Carolina continues to impact politics in North Carolina.

And the reality is what voters have said is they like our response better than theirs, because they know theirs are lies.

Well, speaking of that, I was curious about this, 'cause you guys do, and we talk to you and Paul Shumaker all the time, you guys both really love focus groups.

Yep.

W- what, is there anything that stuck out to you about these, or anything in particular you, is really, you know, memorable?