Pattern Group Inc.

Yeah, 100%.

I mean, if you're a brand that sells on Amazon or Walmart.com, we all know a wonderful slide we saw last week from our friends at Pattern showed us the share of shopping, right? And you look at how big Amazon is relative to all of TikTok shop in North America.

And those are just North American companies.

It's a huge, huge differential, right? And even in China, where Douyin is much more mature, you look and you still see like Alibaba, Tmall, those types of things still beating.