Patrick Murphy

I don't know if you've come across that.

Patrick Murphy, Alabama softball.

It's actually a Buddhist word speaking of mindfulness retreats.

And the idea is that you have vicarious joy for someone else's success.

They got to have a brand.

Who can they connect with? What makes them marketable? but it's not just your athletes you as a coach have a brand too I think of Patrick Murphy at Alabama he he's a genius when it comes to softball coaches brand marketing he does a tremendous job we're not all as as maybe innately talented at that or we don't all understand the impact that can have what is a brand for a coach how does that end up coming into play for them

Well, I think first and foremost, you have to be comfortable with what your philosophy is and how you approach things.

So it doesn't matter if you're running the greasy spoon down on the corner at 5th and Walnut Avenue.