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Patrick Frisk

Patrick Frisk

CEO of Reju, a circular textile regeneration company; former President and CEO of Under Armour (2020-2022) with 30+ years in apparel and footwear.

Jun 23, 2026

speaker_1NARRATOR
17:22
Well,
17:22
because everything is sorted for wearability.
17:27
The hierarchy of value in textile waste, and still today this is the case, begins at the top with, if I can take this one garment out of this big pile, and get $2 for it, $1 for it, get, I don't know, $3 a pound for it, then it's valuable, right? It has value.
17:49
And then when I go one click down, the stuff that I can't actually take out for wearability, some of that other stuff I might be able to sell to somebody that is using it for insulation or padding or something like that.
18:07
But then you get to a little bit further down and actually now you have a lot of textile waste and that has no home.
18:15
Well, it's not true that it has no home because we also sort for export because what is wearability or something that people are prepared to pay for in the Western world might be very different in the third world.
18:28
So there's still one more sorting to be done for people to try to pick out some nuggets.

5 MINS LATER

23:40
How did you go about that? And it's just really interesting how then, yeah, you've had to pivot and switch to then create and building this system.

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