Patient experience

I think people have growing conviction that private sector healthcare will be a natural compliment already is to the NHS, even though the NHS is a big monkey in the room, there's still a lot of work to do here.

I'm curious if you imagine the future, assuming that consolidation continues to pace or to keep a pace with the market, What do you think the shape of the patient experience will look like as competition rises, more practices come to the market? You're saying, you know, we don't want dentistry to be a commodity or rather you don't want your group to become a commodity dental practice.

But with the proliferation of supply, naturally you get good actors, bad actors, high quality, low quality thing.

The bar goes up.