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Pasha Irshad

Pasha Irshad

Co-Founder of Shape & Scale; RevOps consultant with 18+ years in B2B marketing and HubSpot expertise

Jul 19, 2026

The B2B Playbook

The B2B Playbook

#238: AI has changed RevOps - here's where it failed, and how to fix it (Pasha Irshad)

Jul 19 · 55m

George CoudounarisHOST
4:44
What's the hardest thing about being in RevOps right now, man?
Pasha Irshad
Pasha IrshadGUEST
4:47
Not being a GTM engineer.
Pasha Irshad
Pasha IrshadGUEST
4:49
No, I'm just kidding.
Pasha Irshad
Pasha IrshadGUEST
4:50
I might be a GTM engineer as well.
Pasha Irshad
Pasha IrshadGUEST
4:52
I'm actually not sure what I am anymore.
Pasha Irshad
Pasha IrshadGUEST
4:54
It's funny.
Pasha Irshad
Pasha IrshadGUEST
4:55
Multidiscipline, I guess.

18 MINS LATER

George CoudounarisHOST
23:02
Do you think RevOps can change a lot of this themselves or do they need to be the champion for it?

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