Parker Pen Company

And a lot of this as well is very, like not just kind of this analog trend, it's quite explicitly anti-AI.

So the other example that I wanted to give, which is for Parker Pens.

So do you remember like the bouncy fountain pens? So they did something quite interesting.

They had a competition for people to, I can't remember what the brief was, but basically like you were responding to a particular brief.

Oh, no. It's terrible.

His grandfather worked for Parker Pens in Wisconsin.

It's been a while since I've watched the man.

I've never seen a case like this before.

However, the price wars of the late 1940s had succeeded in dropping the average price of the ballpoint pen from $12.50 to only 50 cents, paving the way for a second generation of pen manufacturers to corner the North American market.

First out of the gate was the venerable Parker Pen Company of Janesville, Wisconsin, which in January of 1954 introduced its first ballpoint pen, dubbed the Jotter.

A significant advancement over the earlier Reynolds and Eversharp offerings, the Jotter introduced a number of innovations that are now standard in ballpoint pen design, including a textured tungsten carbide t-ball and reformulated ink that reduced slippage and improved ink flow consistency, and just as significantly, a high-capacity ink reservoir that wrote five times longer than the Reynolds Rocket or Eversharp CA.

Priced between $2.95 and $8.75, the Jotter was an immediate hit, selling 3.5 million units in its first year alone.

and Carly Wilson delivering the latest scoop from the digital realm.

An unsolicited anti-AI advertisement for Parker Pen has grown into a global creative competition.

The campaign began when freelance copywriter Kashagra Oberoi posted a speculative Parker ad on LinkedIn, attracting thousands of likes.

The response inspired one-minute briefs and System One to invite creatives worldwide to submit their own concepts.