Owala

Impressive

Or an Owala free sip bottle.

So you'll get a choice.

Now, the free sip, we can ship you that.

And now I love Oala, but I need – I needed four Corksicle, and now I need four

Ouala.

Okay,

okay.

Those

I'll put to the side.

I sold my soul at the Boston Pizza Festival, which I never do, to sign up for a mass lottery so I could get a free Ouala bottle.

Got it.

Ask anyone you know, like I've been obsessed with waters and water bottles.

At first it was a hydro flask, then it was an Awala and then it was this.

Then it was like a knockoff Stanley from Amazon.

Now it's hydro jug.

I like the sketch style of it, you know?

We'll see if it gets scalped like the, uh, Owala water bottles were when Target dropped those.

[laughs] Yeah.

I think this is, was gonna be...

Yes

... well, maybe it's not new, but your Owala.

Yes.

I noticed the other day, I liked it 'cause it covered the spout.

... and I thought-

Yes

... "I gotta get me a Owala."

So I got a new Owala.

Trevi's been successful, but not because of Simple Modern.

And one of the big decision points that we had to figure out was are these the same brand? Like, are we gonna do electrolytes by Simple Modern or are they going to be different? Incidentally, another of our great competitors, uh, Trove Brands, who owns, uh, Blender Bottle, they own Owala, and they own Oath.

They got into a consumable space and made the exact same decision with Oath, which is like a clear protein, that they wanted it to be under a different brand.

Most people probably don't know the association with Owala, but they had an ability to launch a consumable by Owala, but instead they decided to launch it as a separate brand, just like we did.

And here's the advantage of launching things as a separate brand.

It pushes against that desire to kind of always be expanding and going wider and who you're for and who you're trying to appeal to.