Overwolf Limited

But before that, I also wanted to touch upon your career a little bit, just again, to give our audience some context in terms of the specific vantage point that you bring and And so you have spent your career essentially on the business side of game servers.

So MC Pro hosting, Nitrato, Tebex, and Overwolf now Bisect hosting.

And so you're kind of like a landlord for tens of thousands of game communities.

And so...

We were the first to support Hypixel, which, you know, if anybody's played Minecraft, they know that game.

It then became an amazing UGC multiplayer server, paving the way and setting a standard for how multiplayer UGC should be.

From there, I was lucky enough to go work at Overwolf under Lee McNeil.

And he and I went way back because as he was building Tebex, a server monetization tool, I was at MC Pro hosting and I saw the vision of his platform and the ease of use for my customers, the server owners.

We have a range of guests speaking on the podcast today.

First up will be Nathan Lindberg from Overwolf.

Welcome to the IAB UK podcast.

Pleasure to meet you, Nathan.

So how do you think...

the PC gaming ecosystem fits within that.

And beyond that, where does Overwatch fit into that as well?

It's interesting because when you look at the world, PC gaming is the second fastest growing category of these consoles.

If you think about Tel Aviv and all the digital gaming companies that come out of there, I put that up before in chat.

For one, let's look at Plarium, Overwolf.

Look at their names, Overwolf.

And other things that are based right there in Tel Aviv.

Why are these all there? And what about the fact that they have now I did my own research on this.

As anyone who's ever tried to market to gamers knows very well.

Bryce takes us through the journey of JBL earning a seat at the table with gaming, from working with Fortnite esports champ Clix, to a campaign with Overwolf that connects JBL's audio products to key moments in the player's experience.

It's a great conversation.

So let's go to our chat with Bryce.

The design changed, the quality of the product changed, the technology and the product changed.

So we wanted to make sure people understood and saw that.

So we utilized Overwolf to go to gamers because we understand, you know, we can put stuff on Twitch, we can put stuff on Meta, we can put stuff everywhere.

But Overwolf is a platform that you 100% know whoever sees that ad is a gamer.