Outfront Media

Lisa took the job in summer of 2025, months after Wonder Franchises bought the brand, and spent her first weeks on a listening tour of franchisees.

Before Pizza Factory, she built franchise and real estate development muscle at Tim Hortons and St. Louis Bar & Grill, and most recently led real estate development for the West Coast at Outfront Media.

Lisa, welcome to the show.

Thank you so much for having me.

Mm-hmm

... to the top seat.

You came up through law and real estate, uh, Tim Hortons, St. Louis Bar & Grille, as we mentioned, Outfront Media.

You were not-

[laughs] You can.

[laughs] Um, that single post grew into a million mammogram challenge, which is amazing, a campaign that you built with Outfront Media and breastcancer.org, org, targeting one million scheduled mammograms by 2027.

The effort appeared on billboards in Times Square, 40 national markets, on New York subway system, a full page of the Financial Times.

I even wanna say I saw you going by on a boat-

Let us come back to you with some ideas and inspiration because we can create a lot of magic together in partnership.

welcome back to built for brand i'm greg wise this is a very special episode and i know i say that quite often but it's not always that we have the cmo of one of the biggest out of home vendors and media owners really on the planet but definitely domestically so really excited we're talking to stacy monero who is chief marketing and experience officer at outfront media Stacey spent her career building brand inside of screens from agency campaigns and Twitter to a game engine at Epic Games before taking the job running marketing for a company whose product can't be scrolled past.

We're going to talk more about that.

We're going to talk about what made Stacey make the jump from a more digital focused approach to IRL and what IRL means to her.

It's us.

It is you.

It's Outfront Media.

This is a really well done billboard.