Ottawa Charter for Health Promotion

[laughs] And this, it was a very, very fancy, complex slide, to be fair, so I didn't like it.

So, but basically what we, what we learned through that was very similar to what happened with HIV in our country, was that we needed a public health approach that tied into the principles of the Ottawa Charter in our country.

It was the only thing that was gonna work.

So of course then as an organization, we went with our data, which in the previous slide that you're now not gonna see, was astounding data.