Organic search results

Now this is creased, which is great.

And yeah, my role is a senior consultant and I work on AI and organic search.

And that job description didn't really exist a few years ago.

And it's sometimes pretty difficult to explain.

You need content that can be found inside the environment where the search is happening.

And Google itself is starting to acknowledge this behavior.

The Search Console, which hopefully you've all set up by now, is basically an account you have to access the organic search data associated with your site.

And it used to only give you information about your specific domain.

so like that's all the

yeah that was all the organic search like we own search and swimming pools like for the most part or just in like the fiberglass world which is what we do we do a lot of vinyl like we're really good at doing vinyl actually we did a lot of vinyl before we got into fiberglass we got into fiberglass because of uh the demand for it and then we're just like well let's stick with one so it's more systematizable But we're doing a vinyl heck we're doing a vinyl right now for someone.

Cause the fiberglass, we just couldn't get back there, but we weren't going to lose the deal over it.

And they're going to like it actually more.

Here are the details.

These can be used in Search, Shopping and PMAX.

Demand Gen is coming soon.

So when I heard PMAX, I was just so excited.

So again, for that example, sounds fantastic.

Here's the way it's going to work.

For search, you can choose between Google Search, Search Partners, and Display if you're opted into those.

For shopping, you can choose between Search and Search Partners if you're opted into Search Partners.

Can you explain what the biggest needle mover was when it comes to growth? Where do most of your customers come from?

from?Most of our customers have always come from organic search.

When we first launched our initial plugin, which was WooCommerce Protected Categories, it was the only plugin that did that.

That's why we built it, because we'd found on a forum that there was a gap in the market.

Um, could we have insight into this? Yes.

There is AI search in Search Console, but Google is still weighing the metrics that matter to people, and they've determined that clicks...

Well, they, they, they haven't thought that clicks could be a useful metric yet.

Yeah.

And there was even a big push this week, uh, Chris Long from Nective, not from the NFL, had spotted this with some AIOs from Reddit.

I think he had Adobe in there as well, a whole bunch.

Barry Schwartz has a bunch of screenshots over on Search Engine Roundtable, MailChimp, and all the sorts, where the first listing for many of these can be an AI Overview instead of the company's website.

Now, one of the issues, at least in the Reddit example that he shared, is the main link, the citation, the gray chip that you would probably click on if anybody clicked on it from an AIO, goes to Wikipedia.