OpenType

So yeah, and then there's a whole bunch of open type coding as well, meaning, for example, a lot of, especially text faces, you could have aligning numerals and you have old style numbers that go better with the lowercase because it has ascenders and descenders, like the D and the P. Yeah.

So it fits better into a text and that you can address through OpenType, which for us 20 years ago, it was like a godsend kind of thing because we did not have to do the technical bits and pieces and individual files that the designers before had to do with PostScript.

And yeah, a lot of testing involved, a lot of... tweaking looking at shapes making sure it all kind of works as a system

So it sounds like you're still quite hands-on in the design and the production process.