OMR Festival

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Let's My guest today is Marvin Müller, and he's VP Marketing at OMR Reviews, the biggest software review platform in the DACH region.

For everybody that has never heard of DACH, it's Germany, Austria, and Switzerland.

But here in Europe, we call it DACH.

um he joined as the first marketing hire in 2021 when the platform had around 4k reviews on it and today it's past 85 000 so curious to see when they will reach 100k um all my reviews is in a very interesting position they grew a lot with seo but when ai overviews started to roll out they lost quite a lot of their clicks now after the dust settled sort of they are one of the most cited sources when an ai answers a software question so all's well that ends well we'll find that out today very happy to have marvin on the podcast and one quick note before we start into the conversation We have the great honor to have OMR Reviews as partner for our conference, the Masters of Search conference we are hosting on October 22nd, 2026 here in Berlin.

It will be a hand curated list of attendees around 175, maybe a few more.

Let's see how much the location will allow us.

I'm super excited to be on your show today.