OMD Worldwide

So we built a very unique model called Plus Six One, where we had Bear Meets Eagle on fire as a creative lead agency, TWA as a network agency providing what we need in terms of strategy and delivery and account team and all that stuff you need to make a big account like ours run.

And then really seamless integration with OMD as our media agency.

And it was really important, the TWA, OMD, Omnicom link meant that we could have a really really tightly integrated media agency.

And so the three of those agencies work together in a very unique way in our business.

But importantly, we didn't build the Telstra agency.

The same reporting says Omnicom ranked highest on new billings volume among the five global media groups assessed.

PHD, Hearts United, and OMD all placed in the top five agencies, with wins named including Adidas, Bloomberg, IBM, and Royal Caribbean.

With two groups now claiming the front of the same scoreboard on different measures, the comparison turns on which line you read.

Reaction leans cautious on treating the haul as merger-proof, with a recurring view that mid-year wins tend to land in the following year's revenue, and that retentions counted alongside genuinely new accounts flatter the total.

Molly, you know what, I'm sorry.

You know, Chicago is so small that there are some people where I think, did I meet you at Starcom IP or at OMD? I don't remember.

So I'm not quite sure.

I couldn't really answer that question with any amount of accuracy.

All right.

So at any rate, so 2003, you leave to go

where? I went down the street to OMD.

That was OMD.

So quietly, PepsiCo and Publicis have been developing a relationship, and over the summer, something was happening of, I think, what is fair to say, secret talks, and it led on the 2nd of September to Campaign and a few other titles breaking the news that Publicis had won all of PepsiCo.

Omnicom had, through OMD, had a relationship going back three decades with PepsiCo, so it's a huge deal.

And really, Omnicom appeared to have no idea.

We reported that on that Wednesday, the 2nd of September, around 8:00 in the morning, Omnicom heard from PepsiCo that they were moving their account, and they were really stunned by this, so we've heard.

The same reporting puts PepsiCo's 2025 marketing spend at $5.4 billion, with $3.4 billion of that in advertising.

The appointment displaces Omnicom, whose OMD network has held the account in the United States and United Kingdom for more than two decades.

A PepsiCo spokesperson said Omnicom stays a critical strategic partner on creative, sports, and PR.

Sources with direct knowledge tell Adweek the win will prompt Publicis to withdraw from the remainder of Coca-Cola's global media pitch, a review handled by MediaSense and previously estimated at around $4 billion.