Olivia Wirth

No, you read that right.

My executive chairwoman, Olivia Wirth, will launch the department store's annual push into the silly season in the last week of the month, knowing that the retailer simply must now its execution over Black Friday and Christmas sale periods or risk being dragged even further into the mire that has enveloped the sector.

Given the women's fashion retailer queue collapsed only last week, Meyers' full year results on Wednesday were always going to be ugly.

The retailer slumped to a loss of $276.5 million on the back of almost $280 million of impairments.

as it tries to marry its traditional department store business with its recent investment in specialty brand portfolios.

Whilst the financial outcome of fiscal 2026 is below our expectations, we remain focused on the areas within our control, Chief Executive Olivia Wirth told a briefing on Wednesday.

This strategy includes offering brands to attract younger customers, with Ms Wirth pointing to a buyer's loyalty business where 50% are under the age of 35.

We continue to believe it's the right strategy to create long-term shareholder value, she said.