When did the idea that there was something off When did that start to really creep into your conscious thoughts?

Yeah.

So I guess what I can share is I owned the business myself for the first nine years.

Um, and I was, I guess in a lot of ways I was ambitious and I had a lot of kind of growth a couple of years ago and I really wanted to take the brand global and I knew I couldn't do it without funding.

So I made a decision and again, I'm owning this part of my journey.

It's all happening for me, but I made a decision to go out and seek some external funding a couple of years ago.

And probably that was the moment where things shifted.

All us women want to know what is the missing puzzle piece here? Oh,