I know for you, you do a lot of different type of marketing work and, you know, you're across the island of Oahu, and for you personally, what makes this special for you?

I think, you know, being born and raised in Hawaii and, you know, growing up here, never living anywhere else, it's just iconic, and it's being able to support our local families and local businesses and to be able to see, you know, the keiki that come, and they help their tutu and their auntie and to also be able to observe these businesses that sometimes start out in homegrown kitchens at someone's house to creating amazing and impeccable opportunities for their entire families.

They're quitting their, you know, nine-to-five jobs and doing what they love, and so it really is an amazing opportunity for local people.

A lot of people don't often realize that it's not just a craft fair or it's not just a shopping experience.

It's also an opportunity for a lot of these businesses to showcase and market their products to bigger buyers like Costco, like CVS, like Nordstrom, and so, you know, obviously that's the dream.

People are hoping that they'll get picked up and that their products will get sold, and we're seeing those success stories every year.

Mm.

Zig Zane.