
Olaf Freier
CEO of HINTE Expo & Conference GmbH, organizer of INTERGEO — the world's leading geospatial trade fair.
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Jul 29, 2026
Why INTERGEO Still Wins in the AI Era w/ Olaf Freier
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23:31

Michal GulaHOST
so just to be clear, you're speaking about the shift from going analog to digital capturing of the data?

Olaf FreierGUEST
Yeah, but also the way how GPS surveying was enabling the industry for measuring long distance.

Olaf FreierGUEST
It was not easy before to measure long distance with a high accuracy, which changed immediately when the satellite navigation system came into place and we were able to measure long distance with the GPS system.

Olaf FreierGUEST
And so this was a shift which gave us a push in the surveying industry on getting new distances and areas measured.

Olaf FreierGUEST
A lot of people at that time thought, okay, it's the one and only and the other technology will not use anymore, but you will find the limit in the GPS surveying at that time when you run into a tunnel then immediately you will have no satellite signal and no satellite signal means no position on the ground.

Olaf FreierGUEST
So it was again saying at the end it was a very good tool and technology which was an add-on to the existing one and gave new opportunities on surveying.
5 MINS LATER

Michal GulaHOST
Okay, we are speaking about Intergeo, but since you have so many experiences with also different trade shows as an exhibitor or later as an organizer, I'm interested in like, where do you see the biggest mistakes of exhibitors or of like exhibitors to be like, what do they get wrong about exhibiting on on expo or what wrong expectations do they have?