Offspring Beauty Co.

And today we're going back to my great conversation on Shopify Masters with Melanie Bender.

She started in aerospace engineering, then helped build some of the biggest brand names in beauty, including Rode, Versed, Merit, and others before launching her own fragrance brand, Lore with a philosophy that flips the usual playbook.

What is her take on luxury? Price point is a middle finger to the industry.

In just months, Lore has expanded from 150 to north of 250 Sephora doors, crushing it online and in store.

That was one of the most interesting challenges.

My product is invisible.

What happens when a former aerospace engineer turned brand builder behind beauty giants like Merit, Rode, and Versed decide to reinvent fragrance? Meet Melody Bender, founder and CEO of Lore, a luxury scent brand built on the radical idea that how you feel matters more than how you look.

That was what I wanted to spend my time on.