
Ocean Baker
CEO, founder, and streetwear designer/artist behind Natsukashii Ink, a Vancouver-based premium streetwear and art collective.
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APPEARANCES
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Sep 1, 2026
The Magic of Saying Yes To What You Didn’t Plan
13:46
13:56
14:10
29:03

Deborah DrummondHOST
And how about for you, Ocean, someone that, you know, I know there was someone that you met recently at a trade event that kind of blew your mind, but what about you in terms of people?

Ocean BakerGUEST
Yeah, I mean, there's so much people that we have met that's been like a big impact.

Ocean BakerGUEST
If you look at my... instagram and stories you definitely know who i'm talking about and see their work but it's that was sick um but yeah it's crazy to see like the people you meet and the connections like deshaun saying that like how we met him at the beginning that was awesome like way back then and he did come out to my first fashion show which i was pretty sick and then i remember the night before um I picked them up, and then we're going to the studio to think about the songs, choices, and everything.
14 MINS LATER

Deborah DrummondHOST
But what's the conversations going on for you? Like how do you keep your head in the game? How do you stay dedicated or motivated or inspired when things go wrong?
Ep 360: The Soul of your Business
8:51
9:04
9:22
9:36
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28:38

Melissa HeathersGUEST
[laughs] All right? Um, and Ocean, Ocean Baker, share with us what it is that you do, why you do it, and what, what is that soul piece that making that mission for you.

Ocean BakerGUEST
So what I do, I have my own clothing brand called, uh, Nostukashu Ink, which means good feelings and nostalgia, which I really wanted people to have that feeling when they wear my clothes, and that's why I chose that name specifically to fit what I was going for.

Ocean BakerGUEST
And, uh, what I do is really put the two passions of mine, art and streetwear, into one line to showcase, um, both things I've, you know, I've always wanted to do and really wanted to showcase into the world.

Ocean BakerGUEST
And, uh, to keep me going and keep me motivated was really seeing people, like, enjoy it, and like, out in the day, and randomly see somebody who's actually wearing it.

Ocean BakerGUEST
So that's, that's definitely what keeps me going and keeps me motivated, and, um, that's, that's what I, I really wanted my goal to be.
19 MINS LATER

Deborah DrummondHOST
Who do you look for, and what do you look for, and what's important for you in terms of who you're hiring to help you do your work?