Nutrilite

This is not some sort of nebulous thing that we can't inquire upon and look into, right? These are-- we can come from a very materialist perspective here and look at the actual documentation of how these companies were conceived.

And so if you go back to the very first company that uses a pyramid scheme structure, which is called Nutrilite, Nutrilite begat Amway.

So that's why the companies that are now legitimate are connected to the companies that for, for, for many years have been considered fraudulent or been accused of fraud.

Um, the way those work is they took something called direct selling, which is typical door-to-door selling.

They openly use the word pyramid.

Um, it was a man named Carl Rehnborg, who had a struggling vitamin company.

He also did direct selling, you know, just going door to door and selling people this alfalfa-based vi- vitamin called Nutrilite in Southern California.

Um, he met, um, Lee Mittinger, who was a salesman in the very scammy, very exploitative funeral plot sales industry, um, and a man named William Casselberry, who was a Stanford-trained psychologist, and all three of them had tried their hand at sales in various forms and were struggling, having a really hard time.

They're not going to buy it.

A 2022 internal Amway marketing presentation admitted that one key Nutrilite product was similar to another brand that was priced 80% lower per serving and that Nutrilite's main multivitamin package was priced above the premium benchmark.

The presentation concluded in the terms of pricing that the Nutrilite brand will remain premium even though many of the Nutrilite products did not have the characteristics of its premium price competitors.

Quote, many of our core Nutrilite products do not contain attributes that drive customer willingness to pay a premium or to compete even in mid-tier.

Yet Amway doesn't care because Amway's not in the vitamin shop.

Amway's selling to cult members.

It is just unbelievable the lies told by this company to their IBOs.

It is absolutely ridiculous.

It entered cosmetics through artistry.

It acquired Nutrilite, which became a major nutritional supplement brand, and it expanded internationally.

And rather than relying exclusively on conventional retail sales, Amway built a massive network of independent distributors.

The basic idea was compelling.