Nutri-Score

Are they going to be the administration announced at the beginning of this year that there was going to be front of pack labeling? around sugars, added sugars, and a few others.

So is that going to come to fruition? And how do you think about in Europe, they have the NutriScore.

So how will that transition to the American consumer? What macros will they be looking at? So I think there's a little bit of yet to be determined on that front.

But packaging is definitely a play because it's the first thing that consumers see.

So she always had the recipe and she's taking care of, okay, making sure that it is as healthy as possible.

And with all the constraints that we've added, like the main constraint being like our product needed to be Nutri-Score A, right? So here in Western Europe, Nutri-Score is gaining importance and let's hope it will gain importance elsewhere as well.

But that was constraint number one.

And then she's also very fond of the, orthomolecular approach.