National Oilwell Varco

NOV (formerly National Oilwell Varco) is a leading supplier of oil and gas drilling rig equipment and products, such as downhole tools, drill pipe, and well casing. The company operates on a global scale, with international markets contributing nearly two thirds of its annual revenue.www.nov.com

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MENTIONS

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EPISODES

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PODCASTS

Sep 2, 2026

The HEX-Files Energy Marketing Podcast

The HEX-Files Energy Marketing Podcast

Inside NOV's $10B Brand: Why Corporate Marketing Is Broken

Sep 2 · 16 Mentions

Arnaud DasprezHOST

2:06

Hey, I wanted to dive right into it and ask you, you spend your career across technology, products, operations, and marketing.

Arnaud DasprezHOST

2:15

And when you look at NOV today, what actually drives growth?

David ReidGUEST

2:19

Well, it's usually technology that drives growth.

David ReidGUEST

2:22

I mean, there's obviously market things we can't control, but always being ready for which market you're in.

David ReidGUEST

3:10

So we actually spend quite a bit of time in that space, trying to understand that relationship between our customers and their customers.

David ReidGUEST

3:17

And that helps us to be ready when the markets change.

Arnaud DasprezHOST

3:22

You're the chief marketing officer at NOV, and you've been at that position for many years now.

Arnaud DasprezHOST

3:29

And oil and gas is pretty interesting to me because very large companies operated and actually still operate today without a CMO.