Nongfu Spring

Uh, and this, you know, the big brands moved in fast because a lot of these brands, they originally were not producing ice cups, and then they started to joining this area.

Nongfu Spring, which is the well known-

That's a water company, right?

... bottled water company enters the market following design pa- patents in 2023, and then Mixue launches a one yuan ice cup, opening the category up to everyone in 2024.

Mm

... for simply selling cups of ice.

Yeah, and to be honest, at the very beginning, since two, three years ago, I was super confused on why these, like, Nongfu Spring or Mixue, why they're doing this, just freezing up water and sell it at a higher price.

Mm.