NoBull

... um, for their, they're having, like, they're the registration area for the October HYROX that's happening, so, like, we're doing the shakeout run the night before.

Um, the opportunities that we've had here, um, the day before we opened, like, NOBULL did a video shoot, uh, photo shoot here for their new shoe that's out.

Wow.

Um, I definitely should've charged them more money.

Visit talent.fit.co to start hiring.

NOBULL is expanding beyond training gear.

The brand was recently valued at more than one billion dollars and says its core business is growing steadily, with apparel up more than one hundred percent.

CEO Frank Bracken now says NOBULL could reach one billion dollars in revenue over the next few years.

The strategy centers on four areas: footwear, apparel, nutrition, and content.

NOBULL is also expanding beyond its digital-first model, starting with specialty retailers, pop-ups, and select wholesale partners.

The focus remains on hybrid training, group fitness, HYROX, running, and community rather than traditional team sports.

The next challenge is reach.

Um, I... honestly, a lot of big brands.

Uh, NoBull is about to come in and be, like, a huge sponsor for us, uh, which is Tom Brady's brand, right? Perfect with Tampa.

Um, so ones like that, yeah.

Let's talk about that run, though-

Two weeks.

And we are meeting up on Friday morning at 8:00 AM with No Bull, and-

Yes

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