Nobu Matsuhisa

[swoosh] Next up is Gardenista.

Gardenista is a ready-to-drink cocktail based on a drink from Matsuhisa in Aspen, Colorado, which is Nobu Matsuhisa's Aspen restaurant.

I heard about it from a friend that I went to high school with who has spent years doing some really awesome marketing work in the music world and the spirits world.

So when I saw this brand and that he was involved with it, I became instantly curious.

What was intriguing to me was the story and how it came to be.

The original drink on the menu at Matsuhisa Aspen is called The Gardener.

So the Gardenista team spent, like, a year working alongside the Matsuhisa team and going through like, I don't know, 47 iterations I read to get into the bottle before it was bottled.

47 iterations.

And one of the best things, I think, in, in my career so far that I was afforded was this opportunity to be able to learn from so many other amazing established chefs.

Um, I started with my father and learning in Spago Beverly Hills, but from there I went on to work for Nobu Matsuhisa in London, uh, for Eric Ripert at Le Bernardin or Grant Achatz at Alinea in Chicago, the Roca brothers in Spain, the Reitbauer family in Vienna, Guy Savoy, Éric Fréchon, and Glenn Viel and Jean-André Charial in France.

Just a small list of the really important chefs across the world.

But they- [laughs]

You've got amazing brand partnerships.

Who doesn't love going to Nobu and not paying for it? Um, you've got the most incredible shore excursions, entertainment.

But the service is absolutely to die for.

There's some incredible deals out there in booking way in advance with some of the brand-new ships, uh, launching in 2028.

... 'cause I think this is where we really offer, uh, real differentiation in the market.

So we are lucky enough to have some incredible brand partnerships, especially around food and entertainment.

So when you look at food, and I touched on it a, a slightly then, but we have the only Nobu restaurant at sea.

So worldwide, uh, renowned chef Nobu Matsuhisa, um, has got, um, a restaurant on board called Umi Uma.