Right, the body positive kind of uptick with Lizzo and Adele, and then we've seen the opposite motion toward GLP-1s and Ozempic, and the very thin bodies we see increasingly on film and in screen, right? Do you think that we might be starting to see genuine acceptance of people's bodies? How do you feel about the back and forth in our cultural conversation about bodies?

Yeah, totally.

So I feel like, you know, this is where my career at working in like trend-based consumer goods, like I know for a fact that everything is a pendulum.

Like, you know, everything...

And it's very clear, obviously, like, in the world, like, you know, the pendulum swings one way and then it, you know, takes a big swing in the other way.

But it does come back.

What do I think? Well, I'll speak to it from personal experience.

And I want to ask you here, what are the stories about bodies, food, and identity that you think we could stand to hear more of that might help to start to shift things at the very least away from this really fascist, malnourished approach to life that people seem to be going on at the moment?