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Nisha Shetty

Senior Reporter at IAM (Law Business Research) covering US patent, trademark, and copyright litigation; Columbia Journalism School graduate and former cricket reporter.

Sep 29, 2026

34:37
Nisha, I know you covered fashion and sports before, as you mentioned, but did any IP stories come up in those? Did you ever in that? And I guess maybe what's your impression now with you cover IP about coverage of IP issues outside of that?
34:53
I have done a bit of coverage for our sister brand, WTR.
34:58
So I've written a little bit about trademarks, and I think that's where I've ever been able to write a little bit about fashion.
35:07
I did do an interview with... uh h&m's chief ip officer and believe it or not h&m does also have patents so you know they they are enforcing um you know their intellectual property rights and um i i do want to just quickly chime in about my thoughts about how you know mainstream coverage um and I agree with both Inbar and Olivia that I find it a bit lacking at times.
35:39
And I understand that they are sort of parachuting into different stories, and so it's tough for them.
35:48
I think just sometimes a little bit of context is missing when they write about IP, especially when it comes to patent cases, because...
35:59
I think for a layperson, they understand trademark and they understand copyright, but patents is just more complex.
40:24
Nisha, what are you, I guess, anything on your mind?

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