Niseko

The way that he ran his campaign, there's a lot of energy and excitement around change, and things feel possible that didn't feel possible before.

Survey: Tourists spent average of five hundred and eighty thousand yen while in Niseko.

Overseas tourists outspent their Japanese counterparts by four point six times in Hokkaido's Niseko area during the 2025 to 2026 winter season, translating to a single traveler dropping an average of five hundred and eighty thousand yen, three thousand seven hundred dollars.

Japanese visitors spent an average of about one hundred twenty-five thousand yen each, according to a tourism trends report compiled by the Niseko Promotion Board.

The nonprofit members-only marketing institution is dedicated to the Niseko area, which encompasses the towns of Kutchan, Niseko, and Rankoshi.

This gap likely correlates to length of stay as the total number of international guests staying overnight in the area came to nine hundred seventy-three thousand seven hundred ninety-eight, up by thirty-two point nine percent from the previous season.

The report notes this demographic is more likely to stay longer.

However, there was also a sharp increase in American tourists of twelve point three percent year-on-year.

The way that he ran his campaign, there's a lot of energy and excitement around change, and things feel possible that didn't feel possible before.

Survey: Tourists spent average of five hundred and eighty thousand yen while in Niseko.

Overseas tourists outspent their Japanese counterparts by four point six times in Hokkaido's Niseko area during the twenty twenty-five to twenty twenty-six winter season, translating to a single traveler dropping an average of five hundred and eighty thousand yen, three thousand seven hundred dollars.

Japanese visitors spent an average of about one hundred twenty-five thousand yen each, according to a tourism trends report compiled by the Niseko Promotion Board.

The nonprofit members-only marketing institution is dedicated to the Niseko area, which encompasses the towns of Kutchan, Niseko, and Rankoshi.

This gap likely correlates to length of stay as the total number of international guests staying overnight in the area came to nine hundred seventy-three thousand seven hundred ninety-eight, up by thirty-two point nine percent from the previous season.

The report notes this demographic is more likely to stay longer.

However, there was also a sharp increase in American tourists of twelve point three percent year-on-year.

The way that he ran his campaign, there's a lot of energy and excitement around change, and things feel possible that didn't feel possible before.

Survey: Tourists spent average of five hundred eighty thousand yen while in Niseko.

Overseas tourists outspent their Japanese counterparts by four point six times in Hokkaido's Niseko area during the twenty twenty-five to twenty twenty-six winter season, translating to a single traveler dropping an average of five hundred eighty thousand yen, three thousand seven hundred dollars.

Japanese visitors spent an average of about one hundred twenty-five thousand yen each, according to a tourism trends report compiled by the Niseko Promotion Board.

The nonprofit members-only marketing institution is dedicated to the Niseko area, which encompasses the towns of Kutchan, Niseko, and Ran-ko-shi.

This gap likely correlates to length of stay as the total number of international guests staying overnight in the area came to nine hundred seventy-three thousand seven hundred ninety-eight, up by thirty-two point nine percent from the previous season.

The report notes this demographic is more likely to stay longer.

However, there was also a sharp increase in American tourists of twelve point three percent year-on-year.

Yeah, I'll add mine just for the sake of conversation.

I think that the park Hyatt in Niseko that I went to when I went skiing in Japan was probably my favorite hotel that I've been at.

Just incredible property.

Ski in, ski out, right on the slopes there.

We don't tend to get that many Aussies.

And that's really good for us because then we get the cross-contamination with Niseko where we can either send our TC guests there or vice versa.

But I would say a three-way split between... expats tourists and japanese i can't say local japanese because like i said we get a lot of domestic travelers but

yeah

You're gentrifying, you're raising prices for locals.

In places like Niseko, people have been getting priced out.

In Otaru, the conversations we've had with Japanese people are all very positive.

Otaru was a town of 200,000 people not that long ago, and by 2050, it's gonna be 60,000.

Yes.

At the time, Japan doesn't really strike me as the kind of place to go to.

It's not like the Niseko of today or the Hakuba of today where people like to come for skiing and snowboarding.

What kind of videos, like what did you see? which is also early 2000 before kind of social media really came to be.

I traveled to Japan.

I literally went to Niseko, Japan for a meeting, gave a talk.

I was on the ground like the Rams, less than 36 hours at home.

And because I had the lay flat seat, now admittedly, I didn't play a football game.