So what messaging mistakes do you see wedding pros making most often?

not being detailed enough in their message and in their captions.

Um, so messaging in terms of like the content they're putting out and maybe not giving enough detail about where they were, where this venue is at.

Once again, with the reviews, we were talking about what made it special.

What were the circumstances of this event? Um, Kind of using more storytelling because this is not only good for clarity for couples, right? But also for the algorithm, right? The algorithm is relying on what you're posting and saying to know who to push your content out to.

So I'll use the example of Houston Wedding Planners, right? If you're mentioning...

you know, the Houston area and you're mentioning a venue there and you're tagging vendors who are in that area, it's becoming more and more clear to Instagram where to file you, who you're similar to.

What role does brand clarity play in converting social media traffic into bookings?

All right, so how should wedding pros, Nina, think about social media as part of the overall client journey?

It is...

It's several parts of the journey, right? Because first is part of the discovery process.

And very often, you know, for the wedding venues I work with or any of the clients, after a couple books, they're following that venue.

So they're a part of the journey now.

You're with them for planning.

So following those couples, I think it's really great to follow your couples, even for after the wedding stay following, because you want to be nurturing that relationship.

So how can social media support inquiries and bookings without requiring someone to be online, you know, 24-7?