Tell me, where did you start and how did your career evolve to where it is today?

Yeah, well, when I left school, I went and did commerce at university, which I think, well, I actually did a double degree of exercise science and commerce.

And then I realized that I never liked science at school.

So you decided to do another thing.

Yeah, but I wanted sports management.

That was what I wanted to do.

I wanted to do sports management or sports journalism or I did toy the idea of a sports publicist.

I think it's a misconception still, isn't it? It

So how did you come up with what you were going to do next? Did it just sort of fall into your lap or did you go through therapy yourself? What happened?

No, funnily enough, and that's the strangest thing.

I never saw a coach and I never went into therapy because I just didn't think, stupidly I didn't think anybody could help me with what I was feeling because I couldn't even dialogue what I was feeling so I didn't know if I needed a career coach well-meaning friends trying to give me tips and everything, but I just wasn't feeling it.

And it wasn't until I just kind of woke up one morning and thought, it was that very morning actually that I woke up and thought, I just don't want to get out of bed.

So what on earth am I going to do? And I knew then that I was in anxiety.

I was having anxious thoughts about how I was going to pay My marketing bills, the debt that I'd accrued, I'd gone through all my savings, all my redundancy, pretty much everything apart from the pension.

And so I just thought, right.

Why is somebody doing this, but not why are they doing it now? What's led them to be doing this pattern of behavior? And how important is that?

And then, you know, the trajectory was my own really.

Great.

Brilliant.

I'm just going to do one more just from that 10 year thing, you know, COVID took away the very thing that the women who brand was kind of built around.

So, you know, having rooms full of live events and people that energy and a lot of businesses just didn't survive that.

So what was going through your mind when everything stopped? And how did you find the clarity to go online and build something completely new from it?

What would you like to share, Nikki?

I think the observation I want is just that last one.