Nielsen Norman Group
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Search complete. 4 mentions across 4 episodes found for "Nielsen Norman Group".
Oct 5, 2026
Thomas WatkinsHOST
who talked about synthetic users and was optimistic about them.
Thomas WatkinsHOST
And then I've read things from Nielsen Norman Group, not terribly optimistic, somewhere in the middle.
Thomas WatkinsHOST
What are your thoughts on just the role of AI on the data generation side of things and the belief that we can model users and use that instead of people?
Laura FaulknerGUEST
Sure.
Sarah DoodyHOST
But I want to start with this post that you did on LinkedIn, and I'll link it in the show notes for people.
Sarah DoodyHOST
But it was in response to Nielsen Norman Group's article around this idea of psychological ownership and the relationship that it has to burnout.
Sarah DoodyHOST
So knowing that not everyone has read that article yet, I'm curious to hear more about your hot take, because part of it was that people really designers are carrying a lot of responsibility for things that no one gave them authority to decide.
Sarah DoodyHOST
So say more about this disconnect between the responsibility.
David GarfinkelHOST
These days, though, we have statistics to back it up.
David GarfinkelHOST
Nielsen Norman Group, who does the Nielsen ratings, did an extensive study just a few years ago where they tracked eye movements of people as they were looking at the Internet.
David GarfinkelHOST
Now listen to this.
David GarfinkelHOST
This is really key.
Laura KleinHOST
This is the NNG UX podcast.
Laura KleinHOST
I'm Laura Klein.
Laura KleinHOST
You may know Jake Burghardt from his book, Stop Wasting Research.