Mm-hmm.

They don't particularly like that, and you have to very quickly try and get them on your side and, and, you know, relax them, and then they start to listen, and then hopefully you can, you know, help improve them.

But the, I mean, the whole coaching has changed with technology dramatically in the last 20 years anyway, from basically it was just one-on-one.

You know, back in the '80s it was one-on-one, and you just explained about the swing, and you tried to show them physically what to do.

Now you have to be very careful how you show anybody anything, obviously, in this day and age, in terms of, you know, uh, showing them where the club should be, et cetera.

So most of it's now done with video camera or technology of some sort.

There's, there's many of them out, the TrackMan, things like this.

Still now, in 49

Mm.

They were going through restructures.

It was, you know, it was pretty unsettling for a little bit there, I would say.

And, and ultimately, probably, I don't think I'm, I'm giving too much away when I say that, you know, that the top line didn't grow as quickly as, as the, the investors had hoped.

So that did mean then have a knock-on effect to, you know, managing the bottom line.

Costs were really held really, really tightly.

And, and it was, it was a bit of an eye-opener because probably in, in the large listed land, I don't think you see that level of scrutiny.

Yep.

What's it just been like being in that locker room with all those kind of different personalities?

I fit in.

I'm kind of an intense guy, physical guy, you know, from South Georgia.

My dad raised me.

Raised me and my brother's kind of tough, you know, and that's who those guys are.

They're tough dudes.

So when I came in, me and Coach T-Knight, we'll look at it like we wear the same things every day.

Where's his mind at and where's his body at? What can he be for you?

And how is the market in Alaska? Like if an investor is listening to this and has never considered investing in Alaska, like how do you think that they should go about it or what's your advice there?

Yeah.

So if you don't listen to any part of this podcast, I think the next 10 minutes is going to be very fruitful and you should probably stay tuned in.

Yeah.

This is the hidden gem.

The rest of the lower 48 right now, which is what we call the continental United States, is a buyer's market.

There's inventory sitting there.

What do you want investors to know and understand about investing in Alaska?

Right

...

I think it, it is okay if, especially if you're, like, not a career creative, if you don't want to write your own backstory, that is okay.

But I think, like, you should be open to, if you're not writing your backstory, you should, A, be open to the DM or other elements of the campaign, other players or something, deciding what your backstory was.

And maybe to service that you should at least...

It, I th- I bet...

I'm a forever player, so I, I don't DM a lot.

No, I-

Mm.

I was, I was talking to Nick DePhillips the other day about this.

I think it's, like...

I think it's something about, um, like, the scale of our brands, obviously, is, is part of it.

Um, and I think also in New York, like, there are...

There is this history, especially in the Garment District, of, of...

You know, you got, like, Calvin Klein and Donna Karan, and, like, I think that shit is still stuck in people's head as, like, the template of a, you know, designer coming out of New York.

Nice