Nick Rend

You haven't just simply gotten out of the way, though.

You guys have invested a lot in folks like the work Nick Rend had done prior to taking over all the owned and operated digital platforms.

The work that he was doing, which continues, obviously, focused on where those audiences live and where those conversations are taking place.

And the numbers that he has previously shared with me, which I won't ask you to because they're probably not top of mind, but they're big, right? Like what you see in the gaming space, for example, and in Discord, these are significant numbers around your product, right?