Do you have any idea?

You're experiencing this for the first time along with me.

I had no idea it was that big of a driver, which is really, really cool.

The other thing that I found really interesting was kind of collecting that first-party data.

So we had Ryan Levesque on from the Ask Method.

I think he wrote the book called Ask.

And he's like, you know, in...

So having it be this kind of decision tree type of quiz definitely helps with that.

We have our deal on the back end.

Right.

It's kind of a generic sounding local service based name and, you know, whoever is providing.

OK, I want to get back into the, you know, playing matchmaker, you know, finding clients, you know, finding contractors to, you know, to farm out these leads to in a moment.

But I do want to address that.

kind of like the local SEO, maybe the 80-20 of local SEO on, okay, so you set this website up, you fill in the content with all the services that somebody looking for carpet cleaning or fill in the blank niche would be interested in.

And just by virtue of doing that, you're probably not going to be discovered at Google.

Take the leap.

But as far as capturing like, say, their email address and then you as a seller reaching out to them to let them know, Etsy typically doesn't like for you to do that because they do a lot of that on your behalf.

Okay, Etsy is doing that marketing.

We've heard from other sellers where they'll include some kind of lead magnet opt-in bonus where, you know, the idea is because they're trying to sell, in some cases, the same or similar products through their own shop and could see where that might be a gray area with Etsy.

Like, you know, we'd really, we really like to make our sales commission on this and not have you go to the buyer direct.

But that may be part of a toehold strategy where it's like, I'm going to use the Etsy marketplace and the millions of buyers to get in front of this target audience that I'm trying to reach.

And if I have a compelling email lead magnet for my newsletter or whatever it may be, maybe I can start to build an audience or build a list that way.

You just got to get there.

Yeah, I imagine this is one where you're front-loading the work.

So it's a donation, but it's a marketing expense and it's been pretty effective.

Yeah, I bet.

Yeah.

You show the pictures and the people sign up for the silent auction.

And then, yeah, like you said, it has this viral effect of the eight other kids who were at the party.

Yeah.

That's a good way to do it.

It's just such a unique kind of setup.

Like, why is podcasting such a good medium? Why is it overlooked by so many people and businesses? Like, share with us some of the highs that have come from podcasting.

Yeah.

What's funny is it felt, even in twenty thirteen, it felt crowded, it felt saturated.

Like, does the world really need another entrepreneur interview podcast? There were already, you know, EO Fire and Mixergy and, you know, there's...

It had been done, right? But it's like, okay, this, the specific niche, you know, to the Niche Pursuits thing [laughs] was, like, the niche of side hustles for some reason, um, resonated with people.

But it's again, like, this powerful relationship building thing.

I have found that as listenership grows, that's a really powerful lead domino to, um, email subscriber growth, to revenue growth, where it becomes, I don't know, there's this, uh, community building component to it.

Yeah

That's Nutrafol.com spelled N-U-T-R-A-F-O-L.com. Promo code MU.

So I'm going to bring up the every door direct mail.

This is on the USPS site.

So I've targeted a zip code.

Every purple dot, I guess, is a potentially a household, which is kind of cool.

And so you can click on the different areas you want to get to and it'll show you the income.

In this area, it'll show you kind of like the age demographics of this area, really kind of interesting stuff that I didn't know existed.

But those are the pain points that we really drum up in a conversation and start to get the ball rolling on where to proceed.