So

over the last 15 years, I've gotten to work with the faculty there in helping them step into their purpose.

And one of the groups I get to work with are what are called TAC officers.

It's a tactical officer.

They are an army captain or major who does a three-year tour of duty.

They get a master's degree the first year, and then they spend two years where they're in charge of 144 cadets.

And their responsibility is to turn them into leaders.

That

Um, so first question to you is when you look at what the industry is calling the AI revolution in marketing technology, um, what pattern do you notice about where all these agents are actually being built?

Yeah, good question, Marcus.

And first off, I'll, I'll open by saying it is a really exciting time to be a marketer these days, and in particular, for everything that AI is unlocking.

And we are indeed.

We're going through a revolution, and you can see it how every single platform is thinking, "How can I add AI onto the core components to really help out?" But with AI, it's a little bit being kind of commoditized.

You know? It's, it's very easily accessible.

It's becoming more inexpensive, and it's no longer becoming that overarching kinda differentiator.

Mm-hmm.