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Nick Brown

Nick Brown

Co-founder & Managing Director of Cook & Nelson (wholesale food and beverage distributor) and Poptimist; food & beverage entrepreneur based in Auckland, New Zealand.

Jul 8, 2026

The Sauce NZ

The Sauce NZ

Why Your Chocolate Was So Expensive, For So Little Chocolate This World Chocolate Day

Jul 8 · 50m

Tash McGill
Tash McGillHOST
15:59
And I find myself a little bit confused about where the expectation sits now.
Nick Brown
Nick BrownGUEST
16:02
Well, I think, I mean, I think yes, there will be a place for premium chocolate.
Nick Brown
Nick BrownGUEST
16:07
I mean, okay, and this is the other thing, premium chocolate.
Nick Brown
Nick BrownGUEST
16:10
What should chocolate cost? We've talked about why things are expensive, but there is a real fundamental issue with chocolate and that is how it's costed.
Nick Brown
Nick BrownGUEST
16:21
The reality is... that someone pays the price for the price you pay.
Nick Brown
Nick BrownGUEST
16:27
If it's cheap chocolate, it's not cheap because it's cheap to produce.
Nick Brown
Nick BrownGUEST
16:32
It's cheap because the person at the bottom of the supply chain, the farmer, is being paid a dollar a day.

9 MINS LATER

Tash McGill
Tash McGillHOST
25:13
I mean, the halo impact of that.

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