So, again, stripping assumptions aside, because people may be familiar with Carl Jung, right? But what drew you to that work? And I suppose, not to be too glib, but in terms of like, what has it taught you about people? But what are you taking from it? And what are you applying, I think would probably be a better question.

Yeah, that's a really good question.

And I think I'll definitely use myself as an example.

And as I tell you this very hopefully brief story about my life over the last 10 years, you'll hopefully see what I mean by Jungian psychology and what it's taught me about people.

But looking back, I think it was a calling to a vocation for me, in addition to my careers as a transformation leader.

And I became a Jungian analyst in training in a kind of a meandering way.

It started 10 years ago.

So I suppose that this sort of the hidden forces, the walkers beyond beneath the surface, how does organizations think about culture? It's what steps, I suppose, can we be taking to really start to overcome that resistance? And how do we start to engender a much higher level of commitment to the changes that we're looking to make?