Is hearing age or hearing or this type of thought process, is it the missing link to longevity, which is a hot term right now?

Yeah, I mean, I would say yes and no in some ways.

So one, there is a deep stigma around hearing loss and hearing aids.

Right.

And I mean, literally, we don't we don't do ourselves any favors.

Right.

You look at like like Google search like a New York Times article on hearing loss and you'll find some beige bulky hearing aid.

Can you tell us a little bit more about some of that cool stuff that most people would never suspect?