Ngrok

Sam Richard is the chief revenue officer at Ngrok, and she runs her household like she runs her marketing funnel.

She built her whole local AI assistant to track her three kids' schedules while on parental leave.

In this conversation, Sam walks through the dashboards she automated to replace her morning routine a website rebuild pushed through almost entirely with AI tools, and why ngrok signups from LLM referrals are climbing 40% month over month.

She also shares one habit she'd tell any growth leader to build first.

I'm Nick Lafferty.

This is the marketing engineer from Profound, and here's Sam Richard from ngrok.

We caught up a few weeks ago and you told me about an OpenClaw assistant you built for your family to run some of your kids' school calendars and extracurricular activities.

Can you talk me through how you built that and how it works too?

If you look up local tunnel, there's another project called local tunnel that basically erased the history of mine.

But then a friend wrote ngrok.

We were working at Twilio together, and so that was the blessed one, and that still exists.

What is ngrok? I'm not familiar with

it.

Based on what Local Tunnel did, you can say ngrok 8080.

You're running a local web server on 8080 for development purposes or whatever, and then it gives you a URL, and you can share this URL.

It doesn't matter what network you're on, people with this URL get routed to your local server.