New York City Fire Museum

Um, I had just had my first child, and when I looked at Groupon deals, I was like, "Eh, you know, do I need laser hair removal or, [chuckles] or, you know, teeth whitening or ride go-karts?" I was like, "Nah, that's probably not something I'd, I'd wanna do," but I was like, "But I need to do stuff for my kids," right? And so I was like, "Oh, you know, there's kids' music classes and kids' haircut places and summer camps, and they can kinda curate it and put deals for you and do stuff with your family." And I said, "Well, m-maybe I'll build kind of something in that vein." And so I grabbed a pro- a product manager and two engineers.

They used to work for me, and I said, "Let's spin one up." And, uh, I was out there going to local businesses and selling deals, right? So I'd go to the New York City Fire Museum, and I'd say, "Hey, you guys host birthday parties for kids.

People don't know that.

Like, let me run a deal on it." Um, and I literally would sit down and, you know, sell to merchants.

Mark was running a company called diapers.com at the time, uh, a couple hundred million dollar e-commerce business.

And Mark was like, "Hey, this is a good idea.

Um, why don't I market your deals that you do, um, so it's like New York City Fire Museum deal, to my diapers.com customers, and we'll share the revenue?" And, and so Mark was trying to s- you know, find, find ways to monetize the, the audience or customers he was building.

And so we did that.