NetSuite, Inc.

Cisco's logo is huge.

And we'd look at the trusted CPA firm and say like, Do you see logos for the software that they're good at? Are they blasting into its logo or Sage's logo or NetSuite's logo anywhere? They'd be like, no.

Okay, well, who's building up a brand for the company versus who's positioning themselves as a box pusher or just a vendor or subject to commoditization? So super, super interesting to see that coming full circle and how it's still very, very relevant today in providing value and driving differentiation The final area I want to ask you about, Kevin, today is when you look into your crystal ball and you think ahead 12, 18, 24 months from now, what do you think is going to fundamentally change about growing a firm like Blue Bridge Networks and what do you think is going to stay the same?

Well, you know, I think I've said it in a way around hybrid and evolution, relevancy, investment.