Thank you, Neil.

No, everybody.

And we see it on both sides, right? We see it sometimes with leaders being like, The data is not right or it feels wrong, but we don't know how to describe it because we don't know how to explain our discomfort.

But we also see on the other side that data-driven decision-making often gives way to data-driven selling.

Because if you're underneath that CEO and you have a product or an initiative to support, you will understand more about those data sets than anyone else.

And oftentimes the goals of that data is to drive the room to a particular decision.

I built this product for several years.

How do you advise them to make decisions balancing data, customer, human wisdom?