Right.

We get introduced to people.

We have a large network.

People introduce us to new opportunities and bring us in on new deals, right? And so I think the, the, for leadership is understanding that when we think about business development, it's not external necessarily.

It starts internally, and the foundation of great business development is focusing on the relationships that we already have and maximizing those relationships currently.

Deepening everything, 'cause if we know in professional services that the majority of our work comes from referrals and word-of-mouth.

You have to know 20 people, you know? So...

Yeah, it's the, the expansion of the relationships within our current clients, right? And, uh, you mentioned the two main ones, which is, um, how do we, uh, how do we expand our relationships within that to, uh, find new opportunities and ways to add value, and making sure we're top of mind for different people that are making decisions and seeing opportunities for our services.